5 Ways to Grow Your Audience Through Social Media - Social Media Marketing Cape Town
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5 Ways to Grow Your Audience Through Social Media

Traditional marketing has landed you a good client base, but times have changed. The new question on the lips of your marketing team comes down to extending your reach. E-marketing has its perks, but sometimes getting new followers can be as hard as getting your brand out there.

5 Ways to Grow Your Audience Through Social Media:

1. Engage

Social Media is all about engagement. Show your audience that they matter, spur on the conversation and get them tweeting. Recognize your followers. The social media world is about more than watching the game. You have to actively take part. Standing on the sidelines just won’t do.

2. Embrace Visual Content

A picture is worth a thousand words. In this day and age, consumer culture wants all the information it needs in one glance if possible. Grab their attention with high quality social media content that says, “Look at me!”.

3. Know Your Audience

Traditional marketing speaks of the target market. When you are create prime content, who is it for? Are you looking at consumers who only use your products and services? Social media also serves as a great space to find out what the needs of your consumers are. Keep your eyes open and integrate new findings into your strategy.

4. Give Them What They Are Looking For

Now that you have an idea of what your consumers want, provide them with information in a way that they find appealing. While your content serves as the voice, it is pointless when no one hears you. If you know what they are looking for make sure your content is easily accessible. Do not limit your content to one platform.

5. Keep posting

Once you have a great following, your audience will keep coming back for more. If they return to find old content, you will no longer be able to draw them in. Ensure that fresh content is always available. There’s no such thing as no new content, it’s all about curation.

There you have it, reel them in and keep engaging!

For assistance with all your social media marketing needs, contact Arc Media to take the hard work out of gaining a following:

Tel: +27 081 818 4225

Email: info@arcmedia.co.za

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